![]() ![]() There is a lot involved with having 32 different games inside of (a slot machine).” Hector Fernandez, CEO of the gaming division for Aristocrat Technologies, with a Buffalo slot machine during G2E on Tuesday, Oct. “The other thing we had to demonstrate was our core competency and strategic focus on responsible game play,” Fernandez said. ![]() He pointed to a couple of couches where several NFL representatives were seated. “We first had to convince them that we are the right partner to commercialize their very prestigious NFL logo onto the casino floor,” Fernandez said during an interview in a sitting area near the NFL display. The final versions of the planned slot machines, which will be displayed at next year’s G2E, will allow players to change out the logos to focus on their favorite team. That was one of the selling points the company brought to the NFL. I don’t think anybody has done that better than us.” “We think about creating successful (slot machine) franchises. “I can’t remember the last time that happened,” Fernandez said. He said 100 percent of the company’s products were new or updated, such as the long-standing slot machine game that features charging buffaloes. It allowed customers to focus on the company’s other games in the area. Hector Fernandez, CEO of Aristocrat’s games division, said he didn’t mind the exclusion process. “Aristocrat remains the clear leader, but there was positive commentary across the board,” Jonas said.Ĭuriosity around the NFL-themed slot machines drew attendees to Aristocrat’s large trade show space, but only a handful of visitors were allowed to see the prototype games. The triumvirate accounts for roughly 73 percent of the total international slot machine market, according to casino industry advisor Eilers & Krejcik Gaming. Truist Securities gaming analyst Barry Jonas told investors there was “positive commentary” surrounding the three major providers – Aristocrat, Light & Wonder and International Game Technology. “Equipment suppliers remain confident around the capital deployment plans of operators, despite the uncertain (economic) backdrop,” he wrote in a research note. ![]() “In terms of slot purchases, budgetary constraints appear to be easing and many expect for 2023 total unit sales to exceed 2019 (pre-pandemic) levels,” Beynon said.ĭeutsche Bank gaming analyst Carlo Santarelli expressed a similar view. Macquarie Securities gaming analyst Chad Beynon told investors slot manufacturers were feeling confident in ongoing business trends. Gaming analysts, after touring the trade show floor inside the Venetian Expo and meeting with representatives from the gaming equipment manufacturing sector, came away with a general belief that 2023 could be a good year for slot machine companies. Aristocrat signed an agreement with the NFL in April for the exclusive rights to use the logos of the 32 teams on slot machines in casinos worldwide.īut the over-the-top entrance also served as a sign that gaming equipment manufacturers are finally moving past more than two years of business interruptions caused by the pandemic. The large display was the entrance to an invitation-only area where Aristocrat kept the prototype of the company’s NFL-themed slot machines under wraps. The giant football helmet adorned with the Aristocrat Gaming logo served two purposes at last week’s Global Gaming Expo. If a colleague or associate emailed this newsletter to you, please click here to sign up and receive your own copy of Indy Gaming in your inbox. ![]() Good morning, and welcome to the Indy Gaming newsletter, a weekly look at gaming matters nationally and internationally and how the events tie back to Nevada. ![]()
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